• Richard Burner

4 Tips on How to Promote Company Culture for Remote Work

Remote work has presented companies with a new set of challenges. The sudden shift to remote working operations has revealed that not everyone knows how to handle work from home setups. Besides the obvious problems, establishing company culture is infinitely more difficult when working from home. This is due to the physical distance between employees and the problems with communication that come with the distance.

However, there are ways to promote and establish company culture even when working from home. To help you out, we’ve put together four tips on how to create and advance company culture while working from home!

1. Utilize Technology

As stated above, the lack of effective channels of communication poses a significant problem when it comes to establishing good company culture while working remotely. Luckily, there are tools that can help address this issue. For one, technology has made it possible for companies to stay in touch with their employees despite the distance.

The different video conferencing software are particularly useful as they give companies an effective alternative to face-to-face conversations. Channel-based messaging platforms, such as Slack, are also effective when it comes to fostering healthy lines of communication within a company. Indeed, the effective use of technology is vital to enhance your work from home experience.

2. Build a Sense of Community in Teams

Keep in mind that technology is only a part of the solution. You’ll also have to make use of the technology in a way that promotes company culture. The key to this is to approach it from a team perspective. Instead of broad and sweeping changes that are geared towards promoting company culture, aim to build a sense of community within the different teams that make up your company.

One way to do this is to encourage teams to have weekly check-ins that give them a space to replicate the office social life that just isn’t present in remote work setups. The important part here is to not make this feel forced. By keeping things casual and letting them develop on their own, employees will feel more free and happy to join in!

3. Host Online Activities

Now, this doesn’t mean that you should avoid company-wide activities altogether. These types of activities actually reinforce your company culture. Companywide virtual town hall meetings can be quite effective when it comes to promoting company culture and raising employee morale.

When organizing these types of activities, you’ll want to make sure that your employees are engaged. You can effectively do this by providing them with a space to take part in the activity. A simple way to do this is to include a portion where employees can ask questions.

4. Prioritize Health and Wellness

Prioritizing health and wellness is also integral to positive company culture. You’ll want to make sure that your employees still have a sense of work-life balance. But this can be particularly troublesome when working from home, as the lines between work and their personal lives are blurred.

To remedy this, encourage your employees to make use of their vacation days. You can also use online mental health services to ensure that your employees are doing well from a mental health standpoint. Another remedy is to send them a care package of good healthy snacks like the ones that are in our Premium Wellness Kit. Small things like this make a huge difference when promoting good company culture!


While remote working can be quite difficult, this doesn’t mean that you have to sacrifice company and team culture. Hopefully, this article will help you promote good company culture within your teams. Remember that while it may require significantly more effort, the payoff is well worth it in the long run!

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